The Logo Contest – Results!

Last week I invited any creative Mustachians to submit new logos for this site. Although I like making things myself, I thought it would be fun to have graphics from the readers as well, since a site like this really lives or dies based by its readership. I was not disappointed, as I received at least 25 submissions. Check ‘em out below, shown roughly in the order of submission.

Kudy at Monetary Musings sent these three:




Joel, a regular guy (i.e. non-blogger) with a side web/graphic design business called Tallsprout sent these:




I enjoyed this oldschool one from Jake, who resourcefully harvested the picture from the old Meet Mr. Money Mustache article (circa April 2011, the first post ever on this blog):


The always-spunky Aussie named Mortgage Mutilator went a little crazy and produced seven designs for us:

mortgagemutilator-1 (Custom)

mortgagemutilator-2 (Custom)

mortgagemutilator-3 (Custom)

mortgagemutilator-4 (Custom)

mortgagemutilator-5 (Custom)

mortgagemutilator-6 (Custom)

mortgagemutilator-7 (Custom)

Sarah from DotDashLabs created this one:


Famous Fancy illustrator Dave Joly sent us this animated one (you may have to open it in a separate window to see the animation)


After cautioned him I him that Mr. Mustache is very serious and not cute at all (note that he had already attempted co cute-ify MMM with this February 2012 sticker design), his competitive instincts were triggered and he sent four more:





A reader named Alexia created this neat giant Yosemite Sam Mustache with gold in its nook from scratch:


Vince (with website kingsalomon.net) sent the following wild entry:


(in case you are concerned about that young lad’s rather adult-looking biceps – apparently Vince Photoshopped his own arms onto his son).

Jeremy Doolin, a guy you might hear about in an MMM article someday, is a guy who recently ended up as an accidental radio guest host, discussing Mustachianism on a station in Virginia called WKKX (last Friday of every month at 11amEST):


Apparently the muscle/mustache dude in the picture is Eugen Sandow. Pioneer body builder and 19th century badass.

Those were all the submissions that showed up before the deadline. But if you ever want to create a new one some day in the future, don’t be shy – send it along and I’d be happy to add it to the collection. My plan is to swap these things out in a random fashion for many months to come, and create more as inspiration strikes.

And as you might have guessed from what is live on the site at the time of publishing, my personal favorite right now is: the “Coin and Planks” logo. It just looks really classy and badass to me, and as an added bonus the dude on that antique Russian coin happens to look pretty similar to me in profile.

Many thanks to everyone and happy weekend.

  • Johnny Moneyseed January 27, 2013, 9:32 am

    I wish I could steal one of your artists to make a banner for my site. Those submissions are all awesome! You have some talented fans MMM.

    • Joel January 27, 2013, 6:04 pm

      I like your site design as-is. Very minimalist in a good way.

  • kris January 27, 2013, 9:44 am

    They all look pretty good, but now I am curious about how he ended up as a “accidental radio guest host” it sounds like an interesting story.

    • Jeremy Doolin January 27, 2013, 2:27 pm

      Well technically it started a few years back. WKKX is local talk radio (In *West* Virginia) and I listen when I can. A show called “The Broadcast” (hosted by two women, aka, “The Broads”) was talking coffee one day. I’m a coffee enthusiast myself and called in to contribute to the conversation. It led me to take them a batch of my home roasted coffee one morning before their show. They invited me to come in the studio and go on the air to discuss it. It ended up being a monthly spot for several months until my work schedule no longer allowed it. But I kept in touch with the main host via Facebook.

      Fast forward to this past December. I happened to be posting the occasional status reflecting the awesome benefits of living a Mustachian lifestyle (though I referred to it as “low spending” or “frugal”). One of them caught her attention and she asked if I’d come back on the air again to discuss it. I did the following week and was on for an hour. It was a lot of fun and there was definitely some interest (including a few calls asking for the URL for that blog I kept mentioning). It was also clear that we were just scratching the surface, so she invited me back again for a regular segment.

      MMM himself was kind enough to call in for the second show, which was really cool (I have a recording of this, if MMM would like to post it).

      THIRD Friday of each month at 11:00am (it was originally the last Friday of each month, as MMM mentioned, but had to be moved).

      I find discussing Mustachianism even more enjoyable than talking coffee. :-)

      • Fuzz January 27, 2013, 4:38 pm

        MMM on the radio??? Do post! I would love to replace the MMM voice in my head with the actual MMM voice.

        Hopefully, you tricked him into saying facepunch and complainypants on the air.

      • kris January 27, 2013, 7:00 pm

        Nice, that is pretty cool. Thanks for sharing.

    • Nurse Frugal January 27, 2013, 10:03 pm

      Wow, they are all so awesome! Love the last one by Mortgage Mutilator! So awesome ;) I think it’s a great idea to swap them out every now and then, keep the site funky and fresh :)

  • Corey January 27, 2013, 9:55 am

    They are all great, but the last one is pretty badass!

  • UK Money Motivator January 27, 2013, 9:58 am

    They are all badass, but the coin and wood are definitely the badassest!!

  • Emily Allred January 27, 2013, 10:00 am

    The current banner is far and away my favorite. Clearly this is YOUR website and as such you should do exactly what you want with it, but as a designer, I feel the need to recommend against randomly swapping out banners, instead of picking the one that best suits your site and maintaining a consistent branding message with it.

    • Emily Allred January 27, 2013, 10:01 am

      Also it really does look like you! Too cool.

  • RichUncle EL January 27, 2013, 10:10 am

    Really cool logos. I like the wood plank ones and the vintage body builder one.

    • Jacster January 28, 2013, 9:25 pm

      Agreed, those are my favorite too. But all of them were great…the animation is hilarious! Also, in general so long as there is a mustache visual theme in the logo, I don’t think rotating will be a detriment to branding. The mustache can be the focal point of the branding around which all of the other elements of the design can pivot.

  • Keith Brawner January 27, 2013, 10:23 am

    I cast my vote for the Eugen Sandow image. Some notes:
    – muscles, through disciplined training, unheard of at the time
    – mustache
    – created a business empire based on helping people to build muscles by setting up gyms, and publishing extensively
    – donated money generously
    – Makes the site look more like Art of Manliness (http://artofmanliness.com/).

    In my head, Eugene Sandow and Charles Atlas are the “muscle” of “financial muscle”. Only one of them has a mustache.

  • Mama Minou January 27, 2013, 10:37 am

    I like the idea of swapping them out when the blog starts feeling a little stale! Wouldn’t have thought of the branding issue though, good point.

  • Spring January 27, 2013, 10:49 am

    Brilliant. Like the plank and coins one best, closely followed by Jake’s one with a photo of MMM in it and also the last one with the body builder.

  • My Financial Independence Journey January 27, 2013, 11:25 am

    You’ve got some very talented artists working for you. The coin and planks logo is my favorite as well, but there are several other ones up there that I consider close runners up.

    You should just set up the site so that it picks a random banner every time someone loads up the page. Keep it fresh every time.

  • Mortgage Mutilator @ Mutilate The Mortgage January 27, 2013, 11:32 am

    I must admit that I didn’t have too much time to spend on the designs I sent in but even with more I’m not sure I could have outdone Joel. I especially like his third “mustache” design. There’s just something about the “O” in “money” with the mustache along with the font that makes it look 100% badass as well as super classy at the same time. *hat tip*

  • James January 27, 2013, 11:57 am

    Love the wood plank design! I suggest just alternating between the three of them, it would be an excellent brand while still some variety. Also love the green mustache in Money, looks like a book cover waiting to happen.

  • CL January 27, 2013, 12:32 pm

    I love Dave Joly’s! It looks perfect. I also like the coin and plank one that you chose to use for now. The way that he sorta looks like you is a definite plus.

  • Rob aka Captain and Mrs Slow January 27, 2013, 12:32 pm


    Is it possible to have a fixed banner on old posts? Like re- reading the old ones and it’s alway a bit jaring to see the banner different from what you remember

    Yeah weird I know:)

    PS like the bike ones best

  • Joel January 27, 2013, 12:33 pm

    Thanks everyone for the kind words about my “coin and planks” logo. I’ve always enjoyed doing freelance design and development work; perhaps this is good motivation to get a little more serious about it.

    Difficult to pick one, but my favorite is probably Dave Joly’s banner with the teal nest egg.

    There is a lot of really nice work here; I’m happy to be part of it.

    • Jeremy Doolin January 27, 2013, 2:36 pm

      “There is a lot of really nice work here; I’m happy to be part of it.”

      Same here Joel. And very nice work there. That coin is just too awesome.

      What I like is how everyone’s design focused on slightly different aspects of the Mustachian lifestyle. Money, woodworking, vacations, biking, outdoors, nature, exercise, the nest egg, face punching and Badassity.

    • Alek Hartzog January 28, 2013, 8:05 am

      Your comment about enjoying freelance design and development just caught my eye…I finally got off my lazy ass and finished building my freelance web design/consulting site haha.

      Mustache Factor x10!

  • Cathy January 27, 2013, 2:11 pm

    I like the 7th one by Mortgage Mutilator with the bike and tree. I don’t like the one with planks at all. IMHO

  • Denis January 27, 2013, 3:38 pm

    Unfortunately, there was nothing badass about tsar-dude Nicholas II. His reign and end were tragic and it took nearly a century (and counting) for his country to find some kind of freedom, financial or otherwise. Bad omen, even though the design is nice and your blog, well, essential.

    • Jane Savers @ The Money Puzzle January 27, 2013, 7:14 pm

      I have seen that coin and face before but I couldn’t put a name to him. I was going to ask but you answered first.

      “There is no justice among men.” Tsar Nicholas II

    • Melissa January 28, 2013, 5:14 pm

      The Tsar story is Amazing! If anyone hasn’t read about him and his family, it is really a good read!

  • ael January 27, 2013, 3:56 pm

    These are great and diverse suggestions. However, I would think it useful to specify the criteria used for choosing very explicitly. Some suggested criteria: Should the thematic elements and branding concerns be heavy or light. Is simplicity desirable or should the banner be thought provoking and possibly obscure to the un-intiated. How important is graphical pleasantness. To what extent is the MMM self image and ego projected.

    No doubt there are other dimensions or permutations of these to examine; it’s very personal in the end.

    My personal preference is the parent bird feeding its young. It contra-poses “Badassity” very explicitly with the nurturing of the parent as well as implying planning for the future of the young and maybe the parents (empty nesters some day). It’s graphically pleasing as well. Good luck and I will keep reading regardless of the banner.

  • Jerrie Pelser January 27, 2013, 4:44 pm

    The coin and planks one is definitely my favourite as well. Good choice!

  • MrKistic January 27, 2013, 6:03 pm

    They’d all be so much better if Moustache was spelled properly :P

    • Executioner January 27, 2013, 6:50 pm

      Absolutely not! First it would be moustache, then defence, then centre and colour and other such nonsense!

      Noah Webster, attack!

    • Claire January 28, 2013, 6:41 am

      Now, I’m a British pedant, but I prefer this spelling in this case! Must stash!

  • marven January 27, 2013, 7:42 pm

    Seeing that the submission bin is filling up, is it possible to install a rotating logo? Then, you can just upload ALL the good logos into one spot and each visitor will get to see at random any of the ones in the current rotation.

  • Ben January 27, 2013, 8:11 pm

    I like the planks as well. It’s simple and to the point.

  • TrekMan January 28, 2013, 8:40 am

    I like the first few with the bike and the grey one with the tools, fire and two bikes. Those appeal to me because biking is at the core of ERE and mustachianism. I also like those because they tie back into the overall message of the blog.

  • cynthia January 28, 2013, 1:10 pm

    excellent idea and excellent results! my favorite is also the one you picked–the boards and coin inspire me about the good ole-fashioned money sense that you mention inheriting from grandparents and parents…love it!

  • Liz T January 28, 2013, 2:19 pm

    I really like the current coin-n-plank and the last one of Mr. Sandow, but regardless of what you settle on, I am pretty convinced it needs to have a mustache in it. Otherwise the name doesn’t make sense. At all.

    I also am a proponent of picking one and sticking to it. at least for a good long while. Constantly changing banners seem impermanent.

  • Will January 28, 2013, 3:36 pm

    I like a lot of the designs, but I also agree with the idea that changing them too frequently might mess with people’s idea of brand identity. An idea I had would be to rotate the banners at the top of the forum page. I don’t think that has ever changed since I’ve been coming here.

    • Mr. Money Mustache January 28, 2013, 8:36 pm

      But what if part of the MMM brand is that he doesn’t have a brand? After all, if everybody else is doing something, there’s probably something to be said for NOT doing it, to see what happens? :-)

      • Djoly January 29, 2013, 5:37 am

        That’s exactly what inspired me to submit a few entries! I understand the whole consistant-visual-branding thing, but always think of MMM as going against the grain a bit. So the idea of a rotating group of user-submitted mastheads, juried by MMM, seemed perfectly in line with rather rebellious nature of the blog.

        I agree with the majority that the planks and coin design(s) makes a solid and professional impression, if that’s what is most important in the end. And the subtext of the Csar…. well there’s all kinds of ‘enhancements’ possible there… A Rasputin Award for examples of consumerist profligacy, or maybe an official blog drink (aside from beer) – the White Russian!

        But I still like the idea of changin’ it up every now and then and keeping out of the realm of Corporate Branding Land. Who knows, maybe one of these days I’ll wear you down and you’ll have the chutzpah to go ‘cute’. ;-)

        Love your message and all the entries. Long live MMM!

  • Kimberly V January 28, 2013, 4:50 pm

    Whew! I made it to the most current post! Started at the beginning after reading a random few ( I found your blog because of the post you did about Primal eating and Mark Sisson).
    So far you have inspired me to get a bike and a trailer in order to tow my daughter the mile to school (working on the stamina to actually do it, it was harder than I expected to bike that mere mile)! You have me looking at high deductible health insurance plans as I research a possible upcoming need for independant health insurance. You have me kicking myself in the butt for just keeping money in a savings account all these years rather than learning a little more about stocks and investing (other than investments through 401k/ira/403b). You have motivated me to work harder to pay off my student loan faster (and to notice that it has a 6.625% raate!). I am questioning the wisdom and expense of having two vehicles (both paid for, one reasonably fuel efficient, the other a mini-van for transporting daycare kiddos). I have started being a little more conscientious with my household energy use again (had gotten a little lazy about it in the last couple years). And you have inspired me to start tracking my actual spending more closely so that I can make a better analysis of where to “cut the fat”.
    Thank you for all the inspiration MMM, I look forward to reading more from you in the future… I guess now that I’m up to date I should go check out the forums!

    • Mr. Money Mustache January 28, 2013, 8:34 pm

      Wow Kimberly, a truly badass effort! Reading the immense blog and coming back for more in the forums!? Congratulations, I think you’re in for a great time in the coming years.

  • jlcollinsnh January 28, 2013, 8:47 pm

    talented group of readers you’ve got around here, Mr. MM.

    for what it’s worth, I like the one you’re using just now with the coin & planks and the last one with the old timey muscle man. Guess I’m just an old timey kinda guy myself.

  • James @ Free in Ten Years January 29, 2013, 4:25 am

    My vote goes to the 19th century bodybuilding badass. It’d suit your goal for the year too! The current choice is pretty badass too though.

  • Carl January 30, 2013, 10:13 am

    It’s a bit ironic (if I’m using the word right). I just “discovered” this site a few minutes ago when stumbling/Googling upon, and reading, the blog about all the Chase credit card referrals being taken away because “badassity” would not be dropped (along with a few other things). After reading it I hit HOME and see badassity is GONE.

    AND I see Chase is back!

    • Mrs. Money Mustache January 30, 2013, 11:18 am

      Welcome Carl!

      Are you reading the same post as me? Every single logo displayed here has the word “Badassity” included.

      There is no link to Chase on this page either. We do not have an affiliate relationship with Chase. They have made themselves clear and so has MMM.

      I’m not sure what you are referring to, but since you included “What The Fuck” in your comment, I decided to approve it.

      • Carl January 30, 2013, 11:59 am

        My bad (and I almost never say that). I TOTALLY missed the badassity in the medal.

        I would swear that I saw Chase where the Vistaprint is now. That may be a part that streams different content from an external source (or I’m losing it).

        I am no longer bummed over the perceived loss of integrity, and you have my humble apologies. I really enjoyed the blog on your not bending over for the banks.

        PS. I can’t believe the ABC spellcheck didn’t like badassity.

        • Mrs. Money Mustache January 30, 2013, 12:15 pm

          No worries Carl – glad to see you’re back! :)

          It’s possible that Google Adsense served you up a Chase ad. Those ads change depending on the content and the user, so that makes sense. And yes, it is difficult to see the Badassity in the logo that is up right now. So, I guess you are forgiven. ;)

          Badassity is not yet a well-known term. Except for the Urban Dictionary definition (http://www.urbandictionary.com/define.php?term=badassity), MMM has pretty much put it on the Internet Map.

  • Barb February 2, 2013, 5:54 am

    Excellent – you chose my favorite one!! He looks very very badass. Its great that you share the process with the readers so that we see the alternatives.

  • Mike May 2, 2013, 4:44 pm

    Can we get the coin on a shirt? Kickstarter maybe?

  • Sérgio Lau June 5, 2013, 2:11 pm

    Love it like it is, don’t ever change :)


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