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About the Book (#1 New York Times Bestseller)

When Wall Street veteran Gordon Murray told his good friend and financial advisor, Dan Goldie, that he had only six months to live, Dan responded, "Do you want to write that book you've always wanted to do?" The result is this eminently valuable primer, which can be read and understood in one sitting, and has timeless advice that benefits you, not Wall Street and the rest of the traditional financial services industry. The Investment Answer will change the way you think about investing.
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The Story Behind the Book: A Personal Interview with Gordon and Dan

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Praise for the Book

"Gordon Murray and Dan Goldie have written a book that every American should read. Its clarity de-mystifies the investment process and its insights can make anyone who reads it a better investor."

— Bill Bradley, former United States Senator

"An excellent primer for the investor who is not a finance specialist."

— Eugene F. Fama, Robert R. McCormick Distinguished Service Professor of Finance, Chicago Booth School of Business, widely recognized as the "father of modern finance."

"Murray and Goldie use simple yet compelling logic to explain the fundamental principles of investing. Their clear advice will improve your investment experience."

— Kenneth R. French, Heidt Professor of Finance, Dartmouth College, Tuck School of Business

"I'm glad to see Gordon and Dan collect these insights into a handy, easy-to-use primer so Gordon can stop explaining these principles at Sunday brunch and family birthdays. Full disclosure: Gordon's my brother-in-law. That said, I found this slim volume incredibly helpful in explaining how to think about investing. It's reassuring to know there are some simple principles anyone can keep in mind to make decent decisions and banish the vague anxiety most of us have about where we've put our money."

— Ira Glass, Edward R. Murrow Award winner, host of public radio's This American Life

"Gordon Murray and Dan Goldie share secrets that Wall Street would rather you not know. You can implement a few simple strategies at a very low cost that will outperform most of the stock picking and complicated advice hawked by high-priced brokers. Read this book and prosper."

— Joseph A. Grundfest, former SEC Commissioner, co-founder of Financial Engines, and Professor of Law and Business at Stanford Law School

"Goldie and Murray have distilled the essence of the matter, and explain in clear English, the advantages of using a fee-only financial advisor, how to select such, and how to work with one in the short and long run. This is sound advice, which you will rarely if ever get from a daily financial newscast."

— Harry M. Markowitz, Ph.D., Nobel Laureate in Economics, 1990, Father of Modern Portfolio Theory

"Wow! Goldie and Murray have just hit a home run. If I could give only one book on investing to my friends and family, this one would be it."

— Bob Waterman, co-author, In Search of Excellence, former director of McKinsey & Company



The Investment Answer